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Guide on Buying Keyword Rich Domain
By Jon | February 1, 2008
The issue of using keyword rich domain for great advantage on search engine optimization is really debatable.
For those who says it has a merit, simply because using keywords on domain with relevant content will give search engines an idea of the true theme of your site. I agree.
On the other hand, with thousands of domain squatters out there, it is nearly impossible for new websites to acquire keyword rich domain. How can they then possibly compete if domain is such a big factor.
Should you buy an expensive keyword rich domain or a verylongkeywordrichdomain.com for search engine optimization purposes? I will recommend no.
The money to spend on buying expensive domain should be pour in instead on creating unique and valuable content for your website or for advertising.
Using very long domain that it is hard to remember does not make sense either. You are missing the point of Internet Marketing campaing if you fall in any of the two.
Google for example is considering more than 200 factors for ranking a certain website. Even if a keyword rich domain will give a website a point, it will be very small fraction of the total. With the risk in the near future that search engines will not credit a domain completely.
Go ahead and search for few terms in Google and compare the domain names of the top 10 results. You should see variety of results that will tell you the value a keyword in a domain.
If you will Google the term “domain registration”, you should see only 2 out of top 10 results has the phrase “domain registration” on its domain. Go ahead and try to search for couple of other terms.
In conclusion, you are better off to save you money for more valuable things. The focus, effort and resources should be spend in developing a website that is really useful for your visitors and for the Internet community in general.
Topics: Search Engine Optimization | 3 Comments »
February 3rd, 2008 at 12:05 am
[...] post by Taknique.com and syndicated by Internet Marketing [...]
May 8th, 2008 at 7:27 pm
[...] There’s a little debate if domain name is a factor in search engine ranking. [...]
November 4th, 2008 at 5:36 pm
Tuesday I was searching for blogs related to Web Promotion and specifically web site promotion search engines and I found your related blog.