Niche Analysis and Its Value in Keyword Research

Keyword research should never begin and end with a single niche. Many people think they know exactly where to market their website or products and they only search within a very narrow field. It is important to widen your perspective appropriately to ensure you miss nothing in the process.

Choosing a Search Radius

Start by creating a list of your niche and all of the related topics you can think of. It is low tech and simple, but sometimes the most effective way to start your research is by using what you already know. With that list in hand, it is time to start supplementing with some focused research. Here are five steps to help you do so:

Once you have dsearch-engine-marketing.jpgone some research on your niche and analyze who visits and why they visit (by learning which keywords they use) you can start deciding whether another niche can be a useful resource for gathering traffic to your website.

Cross Promotion with Keywords

Say for instance that you are trying to sell flowers and flower arrangements. If you only researched keywords in the flower arrangement niche – ones like “flower delivery”, “flower gifts”, or “flower bouquets” – you might miss out on opportunities to gather traffic. There are dozens of different holidays and events on which you might market your flowers – Mother’s Day, Valentine’s Day, Christmas, Birthdays, Anniversaries. If you don’t look into these niches and see if there are any keywords that match your products and services, you may miss out on solid opportunities.

Use the list of categories and topics you have generated to continue your keyword research. Don’t use anything that will be unrelated to your niche though. Using “mother’s day trinkets” for example is not a good choice if you only sell flowers, but “mother’s day gift ideas” may be a good one as flowers are a great gift idea.

The goal here is to make sure you have as many options at your disposal before you start looking at volume and competition. If you can look outside the box for ideas, you can be sure to get as many viable keywords and phrases as possible.

May 7, 2008 | Filed Under Basic Keyword Research, Keyword Analysis 

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One Response to “Niche Analysis and Its Value in Keyword Research”

  1. Local Keyword Research | Taknique on October 24th, 2008 4:02 am

    […] taking the keywords you develop from visiting your competitors or local sites, start your normal keyword research. Record topics, related keywords, search engine volume and competition. Look up advertising rates […]

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