Online Keyword Data Gathering Tools

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At one time, the only keyword data gathering tools on the Internet were limited in what they allowed you to do. Overture’s research tools were solid, but only gave you raw data to look at and Google’s keyword analysis tools are still sadly lacking in an advanced market.

However, sites like WordTracker.com and KeywordDiscovery.com have made it much easier to research keyword data on the Internet.

Both of these tools offer two distinct options. You can use their simple, free trial versions by providing an email address and a login name and you will be able to see search volumes for your keywords across multiple months.

The second option, and one that serious developers should consider, in both cases is a keyword research database that draws from multiple sources and provides overlays of data including:

What this allows you to do is to catch multiple angles without having to remember every little detail as you go. Keyword research provides your keyword’s search volume with a selection of recommended keywords and their search volumes, drawn from databases of more than 30 billion searches from multiple search engines.

Industry keywords and spelling mistake research gives you ideas that match your particular niche as well as the possible ways people misspell things and how you can take advantage of their mistakes.

Seasonal search trends are available in graphs to show you when people search for certain keywords so you don’t spend 2 months optimizing for a keyword phrase that spikes in December and January and is almost off the radar for the rest of the year.

Along with these suggestion and analysis tools, you will get data that allows you to find related keywords, and the all important Keyword Effectiveness Index (KEI) score that tells you how effective your keyword can be in relation to other keywords. This data is valuable because it shows you how many websites are competing for this keyword and how many searches there are in turn, giving you an idea of how hard you will need to work to get traffic out of your optimization.

While online keyword data gathering tools may not be the only option at your disposal, having a solid, well rounded tool in your corner can go a long way in ensuring you understand and are able to properly choose which handful of keywords best represents your product or website.

May 11, 2008 | Filed Under Tools and Reviews 

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