« Online Keyword Data Gathering Tools | Home | Optimize Your Website With Google Adwords Keywords Tool »
Find Perfect Keywords By Facebook Lexicon Tool
By Sam | May 22, 2008
Lexicon is a newly introduced tool by Facebook that follows language patterns. Generally lexicon searches for the usage of terms and words on groups, event walls and profiles.
You can follow these steps to perform keyword analysis through Facebook Lexicon:
- For instance you can enter ‘money, poverty’ to look for their comparison on event walls.
- You can compare up to 5 words.
- This quantity of 5 can be a word or a term containing a phrase joined by two words.
As long as enough people have used some particular term enough times, it will show as a graph. This tool mentions the number of users who posted each word per day on any profile, wall or group. The system is intelligent and it does not count the same terms posted by the same member at different intervals and places. Lexicon also can maintain trends such as what word was used more frequently during the month of December or what term has high usage rating currently. Lexicon can display as many data points as it can maintain over a graph. When any search term is replaced from the chart by un checking it; the whole graph is redrawn to make the result easier to read. This may cause the data points to change their positions on the graph but it surely provides more smooth analysis.
The text which is posted on each wall is cleaned and turned in to lower case before it is submitted to the system. At Facebook there are tools which let you know what other people are doing at that time. So, it would be really exciting to find out trends on the public and semi public forums across Facebook. Generally the data pulled out by the lexicon from the Facebook wall is anonymous and no personal account information is attached to it.
Graphical output of the tool:
The Wall is really an interesting place to look for buzz, because when a user writes something to a friend or on a group, there is a chance that millions of people are going to see it; that information can go around the whole network virally. For example it can set a trend for a movie rating, because many people will share sentiments about a common movie which is popular during that time.
How Lexicon works on the back end:
- The Facebook team uses a network of clustered computers that actually keep a count of occurrences of every word or term across walls groups and profiles every 24 hours.
- Before passing on this information, system filters all the personal data regarding all the users so that no link to the member can be created.
- No human employee at Facebook reads these messages and the system is not authorized to view the personal wall to wall postings, invitations or any other private communication between members.
Even though this tool by Facebook, measures up to Google trends, it has some faults. It usually has trouble with low rating words. It also chokes on phrases which are two words or use alpha numeric character. In an advance comparison, Google Trends also has a wider range of data and it can show results regarding, geographical and social traits, such as language, city and region.
Topics: Tools and Reviews | No Comments »