Improve Your Website Ranking With Google Trends

Google Trends is a unique and new tool promoted by Google labs to support webmasters in analyzing their keywords. Here is how google trends processes information:

It does not give the user actual numbers on how many times a term is exactly used like 10 or may be 10,000 but it will provide a comparison in graphical forms. We do not know whether these figures are updated on a daily basis or not. This is no doubt very useful information for the ad sense and ad ware businesses.

You can easily find out, whether the trend is increasing or decreasing. If the trend is decreasing then you should avoid that keyword. You can instantly detect any changes to the popularity of the keywords due to seasonal trends. Like certain keywords will have increased popularity during the holiday season.

This is how the Google Trends result page looks like:

Google Trends

Google Trend is one apparatus which every statistical internet marketer is going to appreciate. At the moment it is in its beta testing phase, though it will be completed within a very short span of time. Just pick any topic that is suitable to your personal website and find its popularity in the search trends. If you discover that the context you have chosen has reduced in its popularity level than you can switch your topic and look for something which is more attractive than the previous one.

Google Trends also deliver other useful information including terrestrial comparisons, such as, city, language and regional. It becomes easier to evaluate what part of the world people focus more on ‘designer clothes’ and where it is more popular to search for ‘clothes’. This information can really help marketers and webmasters focus on the particular market or region suitable to their product.

Follow these instructions to find out the popularity of various keywords in different regions:

• There is an option to view the results from all countries or a particular country by using drop down boxes.

• These boxes can be found in the upper right corner of the Google Trends results page.

• There are other options with which you can view results for a particular month or year, starting from 2004.

• This can be done by using the drop down box.

• The results graph provides you an effective way for monitoring the search trends for your keywords.

Here are some instructions for better optimization by Google Trends:

1. The information is provided from the Google database, even though it’s in its beta phase, they have disclosed that it might not be 100% accurate. So, the main thing is to get this data and manipulate the required information even if it is vulnerable.

2. The basic purpose of this tool is to show comparisons. So, always look out for multiple keywords instead of typing a single term for search. This may generate a trend bar but there will be no comparison to make decisions.

3. Focus on polishing your skills regarding synonyms and other generally similar terms regarding your keyword. Because people might use other terms more specifically, such as instead of ‘designer clothes’ they can search for ‘men clothes’.

4. First set a few standards. Use some other tools to do the search for your required keyword and get the actual numbers for them. Later, you can use the more popular term with the Google Trends to get a valid comparison.

May 26, 2008 | Filed Under Tools and Reviews 

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