« Improve Your Website Ranking With Google Trends | Home | Using Wordtracker For Finding Amazing Profitable Keywords »
Microsoft Ad Labs An Advance Technology For Keywords Analysis
By Sam | May 30, 2008
Microsoft Adcenter Labs is working on various new tools that will improve the digital advertising campaign. The latest technologies are integrated with enhanced algorithms in keyword analysis and visuals for handling images, videos and speech patterns for video ad recognition and enhanced marketing aptitude.
Advance advertising tools introduced by MS adcenter Labs is, the first individual product produced is video analyzer by adcenter labs. This tool can assist the marketers in the following ways:
- The tool lets marketing experts insert a video link, in online video advertisements.
- The links inserted in the videos about specific products can take the user directly to some particular website, where they can get more content related to that product or purchase it.
- A computer-visual algorithm keeps track of selected contents as they appear in different frames of the video, and than each of this content is assigned with a different set of attributes including texts and graphics.
Through generating this technology adcenter labs will promote ads that refer directly to the subject of the video. When the video shifts to some other topic all related ads are changed simultaneously. Basically it uses a JavaScript to apply the highlighted terms and commenting parameters. It can use the authorization of windows live identifications. So, that people can choose contents to be viewed from trusted parties only. The edge this technology has over other online tools is that it allows labeling of any specific area, where as other tools do not allow this.
Another technology used is Content Analysis Engine. It is used as an advanced algorithm to mechanically analyze and extract content form search keywords. This basically is to help search engines understand the user demand in a better way to reduce search complexities. This is no doubt a very useful tool for marketers to maintain relevant keywords by analyzing the different queries and ad categories. This categorization also helps in monetizing ads efficiently by pulling in additional content openings. You may be interested in knowing how it works. An efficient algorithm evaluates the keywords entered:
- By those users who are buyers.
- By those who are not looking to buy anything but are searching for general information.
- This algorithm than produces an estimate statistic which appraises how likely users are to purchase online.
For instance, the term “digital monitor” has a rating of 0.65 out of 1.0. This is very useful information for marketers to analyze the content presented on their web pages.
Ad Research dashboard introduced last year by Adcenter labs is built on the completion of keyword services policy. This can help marketers access the analytical data plus the enhanced algorithm stored in Adcenter’s actual database to create their marketing campaigns.
Apart from these three above mentioned technologies Microsoft Ad center labs are also generating new projects such as Air Wave, content Detection, and Intelligent Bud Ads The ultimate goal of ad center labs is to help marketers generate more relevant and client based advertisements for their customers.
Topics: Keyword Analysis, Tools and Reviews | 1 Comment »
October 29th, 2008 at 12:54 am
You write very well.