Brand Keywords and Generic Keywords

Keywords are the foundation of any SEO program. Keywords will play a large part in determining where what your search engine results page (SERP) will be. It will also determine if your target audience will find your page or not. So it is important to keep these aspects in mind when selecting the keyword for your site.

However, the problem most web owners face is finding out what’s right for them and what’s not. The right keywords can enable you to be the first site searchers click on when they conduct a search. On the other hand, the wrong keyword will make you nobody in the vast internet marketplace.

You need to look into two different kinds of keywords. The first kind is the “brand keywords“. Basically, brand keyword will be associated with your brand. It is apparent that this is an important aspect but a lot of people still make the mistake of not paying attention to these types of keywords. The second kind of keywords is the “generic keywords“. Generic keywords are not directly related to your company brand. For example, if your website is TeenFashion.com, keywords such as clothing, cargo pants, teen shirts, and tank tops are the possible generic keywords for your site.

Going back to brand keywords, you need to realize that if you don’t use keywords found in your business name, specific business category, or business description, you are missing out on a lot of opportunities. You might think that it is not necessary to integrate these keywords because it is already associated with your site. However, ask yourself the question, “If I don’t own these keywords, who will?” and “If someone decides to own them, how will they use these keywords to direct visitor traffic away from me?”

But before we get too deep into keyword descriptions, you should be aware that keywords can fall into two categories including the keywords you pay a fee for (pay-per-click) and naturally occurring keywords (organic keywords). When you begin to consider which keywords you will use on your site, you should start thinking about words that apply to your niche. Every business has its own buzzwords that searchers think about when they think about that business.

You can start your keyword selection by thinking about keywords broadly; you need to realize that this will not necessarily bring good search results. So you need to narrow down your choices to specific keywords and key phrases which will bring in targeted traffic. Take note that it would be a good idea to use key phrases with two to three words because key phrases will bring more traffic than single words. In addition, it is easier for you to achieve a higher ranking with key phrases compared to a single keyword.

June 7, 2008 | Filed Under Basic Keyword Research, Keyword Analysis 

Comments

3 Responses to “Brand Keywords and Generic Keywords”

  1. ideriadariget on October 13th, 2008 11:26 pm

    Hi!
    My name is Jessika!

  2. Egor on October 15th, 2008 4:54 am

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  3. Jon on October 15th, 2008 6:58 am

    Hi Egor.

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