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3 Things To Consider Before Buying Any Keyword Research Tool

By Jon | November 12, 2008

Three

Are you thinking of buying a keyword research tool?

I would like to share to you three important things to consider before buying and using any keyword research tool.

These criteria I personally use and shared to other people. This saved them money and misery. In fact, I have received messages from different people how thankful they are for the advice I gave them.

If you’re thinking to buy or subscribe to any keyword research tools services, you may want to read on first.

I call this the “Where, How, and What” criteria.

Before you buy or use any keyword research tools, you should have clear answers to all these questions.

1. Where are the data coming from?

The critical part of any keyword research tool is not the features but the data. No matter how fancy the reporting is but if the data are screwed, it’s worthless.

I am using Quicken to do my personal finance and budgeting. The software is pretty good, but no matter how cool it is, if I put wrong information in there, it will also give me wrong results.

The analogy is the same for the keyword tool. So ask the company that’s selling the tool. Where are your data coming from?

If the data source is not either Google, Yahoo, or MSN. Drop it. The major source of any keyword tool should come from major search engines. Did you get the major point? :)

2. How did you get their data?

This question should validate how updated the data of a keyword tool is. In the world of Internet, a 30 days old data is considered outdated.

The tool has to catch up with the ever changing market and technology. Especially if you’re in an Internet marketing business. You surely don’t want to miss emerging keywords with little competition.

3. What are the features of the tool?

Competing keyword tools are actually competing with the features that they offer. People use tools for different purposes. Do you actually need all those features? If not, you may consider doing it yourself or perhaps buying less expensive tool.

So there you go. Take all these criteria before you decide and spend your hard earned money.

Topics: Tools and Reviews | 3 Comments »

3 Responses to “3 Things To Consider Before Buying Any Keyword Research Tool”

  1. Long tail keyword research Says:
    November 13th, 2008 at 7:20 am

    [...] Re: Long tail keyword research Reading this blog my help you. 3 Things To Consider Before Buying Any Keyword Research Tool | Taknique [...]

  2. Mary Greene Says:
    November 21st, 2008 at 7:07 am

    Jon, I’ve just found your Digging for Gold ebook through James Schramko. Your keyword tactics are top rate. Thanks so much!

    Mary Greene

  3. Jon Says:
    November 21st, 2008 at 1:43 pm

    Hi Mary.

    Thank for dropping by and purchasing Digging for Gold.

    You can subscribe to my RSS feed for future updates.

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