Who Are You Up Against?
To search for your top keyword competitors, you need to know where you’re looking and how to analyze the information you gather. Immediately assuming a low competition rating is a good thing is not always the best course of action; nor is counting out a keyword with high competition.
Local Keyword Research

Some people don’t want or need to reach a worldwide audience with their keywords and seek ways to optimize for local searches. There is a misconception about how local searching works though and how much you should spread out beyond the keywords that directly relate to your city or town.
Researching Local Keywords
If you use traditional means to research local keywords, you will often find that they all have low search volume and competition. Exceptions will occur for certain locations – if you live in a big city or are working within a metro area, you will find that the competition can often be quite high. However, mid-sized cities or towns do not often have the kind of economic or electronic competition that someplace like New York or San Francisco will. Read more
Free Keywords Research Tool Using Yahoo Website
With countless free and paid tools on keywords research out there, I would say the best tools to give you accurate information is from the source itself and it is FREE. Here’s one.
Today, I will share to you a simple keyword research technique using Yahoo! website that many researchers have overlooked.
Yahoo! improved their website user interface to better server searches by introducing a new feature called “Search Assist.”
This feature tries to anticipate what the user is about to search by giving them lists of possible words or phrases that a user about to type.
Let’s have an example. Say you have a website or plan to build a site about “dogs”. Go to their main website at http://www.yahoo.com.
You should see at the very top of the a search box similar to the image below.
Now, start to slowly type in the word “dog”. Immediately yahoo will list down text related words that are searched frequently. As you finished typing a word, you will see more related terms.

If you type a space after the word “dog”, another set of phrases or words will be presented to you. Go ahead and play around with. Start gathering these words and put it on your master list.
You can also find this tool useful if you’re searching for a niche keywords.
Let’s have another example. If your site is about “dog training”, type the term slowly in the search box and you should see keywords and phrases. Don’t forget to scroll down by clicking the arrow down to see more keywords.

Google has its own version of this tool but not through their website. You have to install and use google toolbar. I’ll tackle that on my next post.
So that’s it. Happy keyword hunting.
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Why Choosing Best Keywords Is Critical For Your Online Marketing Campaign
Choosing the right keywords is undoubtedly the single most important part of online marketing campaign. As Internet marketers, you don’t want to do things because everyone is doing it. You should know the true value of every effort that you’ll spend on your SEO campaign.
So what are the benefits of choosing good keywords?
- Higher Click-through Rate. Since you are using appropriate keywords, keywords that your target market is uses, you’ll get a higher chance that your website listed in Search Engine Results Page (SERPS) will be clicked.
- Higher Conversion Rate. Right keywords bring in right customers to your website. Once your visitors see that your site is relevant if not exactly what he or she is looking for it is likely that he’ll make a purchase from you or may come back again later.
- Optimized Website Content. The keywords that you’ve selected will become a guideline for you or your writers whenever they work on the contents of your site. So your whole site will be themed to whatever products or services your selling online.
- Higher Rankings. Search engines are likely to rank websites higher if it is themed to a specific topics rather than competing websites that are using broad terms.
- Higher Success Rate. Whatever the primary objective of launching a website, increasing sale, branding, etc., choosing the best keywords improves your overall success rate.
So you better choose keywords wisely. Spend more time on this part of your website development process before diving into layout, theme colors, writing contents, and others. This is not an optional process. It is critical to succeed on your Internet marketing campaign.
