From the previous blog post that I made. I did promise to do a Video Recording keyword research on a certain niche based on the blog comments.

I choose the niche “Energy Healing” by YaMa’El Patterson because he did tell more about his efforts and what he’s trying to accomplish.

Anyways, I believe that whatever niche you’re in, you’ll learn a lot from the video below.

Here are the small portion that you’ll learn:

• How to PROPERLY use Google Adwords Keyword Tool in discovering actual search number.
• Why PAID keyword research tool SUCKS!
• Why most people miss the niche that could potentially bring them tons of money.
• How to accurately measure the keyword competition in 5 minutes or less.
• Tools and tricks in developing a new website.

I apologize for posting this video late. I have to move to from youtube.com to viddler.com to accommodate longer than 10 minutes video.

Click the “Play” button below to WATCH NOW !

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This is sort of part 2 of my previous blog post where I asked my subscribers if they have a niche or product that we can do a keyword research case study on.

Though, it’s just a 10 minute video, it should give you some tips on niche and keyword research.

And you feel this is the most boring part in your Internet marketing business?

Here’s the deal.

Post a comment with your niche or a niche that you think there’s really no room to find keywords that can easily rank on and I’ll do a case study on it.

I’ll choose among the comments which niche to use as a case study.

Give me 7 days and I’ll post another video post that contains detailed information on how I did a keyword research for that niche. I’ll show you long tail keywords to target and why I did choose that keyword.

To be honest, I can’t see yet any niche that’s there’s no room for you to launch a new business. Not even in weight loss niche!

In fact, successful business people will tell you that, more competition the better. Because that means that people are proven to be making money on that niche.

Note though that research a niche and keyword researching is different. Some people get confused on that part. Be sure you already have a niche then I’ll do a keyword research.

So, go ahead and post your niche and you got a free professional keyword research services.

I’m puting the finishing touches on a new course on Keyword Research called “Digging For Gold Premium” and want to make sure that I don’t leave anything out.

So will you let me know your biggest question about Keyword Research? It could be anything… even if you think it’s silly.

All you have to do is click “Leave a Comment” and type your BIGGEST question in the comment box.

In exchange for your advice, you’ll enter a drawing to get a free copy of our new course before we release it to the market. (Should be ready in few weeks.)

Here’s the formula:

KEI = gsr /gsc

gsc = Google Search Count

gsr = Google Search Result

Google Search Count is derived from Google Keyword Tool. Just type in your keyword and get the value of Approx Avg. Search Volume. This is the estimated searches made for that particular keyword.

While, Google Search Result is derived from www.google.com website. Search your keyword and get the number of the search results at the upper right hand corner.

The higher the KEI the better it is to target.

For example, if you’re building a website that’s about “dog training”, you can search Google Keyword Tool and Google.com website to get the following values:

With these results “dog obedience training” is a better candidate

Though Keyword Effectiveness Index Formula is a good way to measure the competition, this is not the end all be all. This should be accompanied by other analysis like using Google operator (e.g. allintitle, allinurl, etc.), unique selling proposition, website authority, and other ways to identify the quality of competing websites.

However, the problem most web owners face is finding out what’s right for them and what’s not. The right keywords can enable you to be the first site searchers click on when they conduct a search. On the other hand, the wrong keyword will make you nobody in the vast internet marketplace.

You need to look into two different kinds of keywords. The first kind is the “brand keywords“. Basically, brand keyword will be associated with your brand. It is apparent that this is an important aspect but a lot of people still make the mistake of not paying attention to these types of keywords. The second kind of keywords is the “generic keywords“. Generic keywords are not directly related to your company brand. For example, if your website is TeenFashion.com, keywords such as clothing, cargo pants, teen shirts, and tank tops are the possible generic keywords for your site.

Going back to brand keywords, you need to realize that if you don’t use keywords found in your business name, specific business category, or business description, you are missing out on a lot of opportunities. You might think that it is not necessary to integrate these keywords because it is already associated with your site. However, ask yourself the question, “If I don’t own these keywords, who will?” and “If someone decides to own them, how will they use these keywords to direct visitor traffic away from me?”

But before we get too deep into keyword descriptions, you should be aware that keywords can fall into two categories including the keywords you pay a fee for (pay-per-click) and naturally occurring keywords (organic keywords). When you begin to consider which keywords you will use on your site, you should start thinking about words that apply to your niche. Every business has its own buzzwords that searchers think about when they think about that business.

You can start your keyword selection by thinking about keywords broadly; you need to realize that this will not necessarily bring good search results. So you need to narrow down your choices to specific keywords and key phrases which will bring in targeted traffic. Take note that it would be a good idea to use key phrases with two to three words because key phrases will bring more traffic than single words. In addition, it is easier for you to achieve a higher ranking with key phrases compared to a single keyword.

Almost all SEO’s would confirm that the most important thing which is required for your site content is the selection of the right keywords.

If you select the wrong keywords, you may generate a large amount of traffic but this will not end up in sales. Sometimes the wrong keyword selection may give you no traffic at all. Both of these cases will be trouble for any online business.

Before the Wordtracker was introduced it was mainly the responsibility of the marketer or the client to select the required keywords. Different web based services will also give you ideas for keywords that might be favorable for your business. Some people also had to get other search term tools which were the only hub for keywords at that time.

When Wordtracker entered the picture, things become easier. Now, you can plug in a few keywords using Wordtracker, and the web-based service will provide you with keyword data and ideas for more keywords. This might help your business immensely. Besides this Wordtracker will also assist you in analyzing which keyword is being searched more and has done well in the last 24 hours at each of the major search engines. Wordtracker can single-handedly help you enhance the volume of traffic to your site.
Let’s say that you deal in health supplements and provide shipping over the internet. The first thing you need to do is to identify your audience. Who would be interested in buying this product? Potential audiences could be people who are ‘weak’ and want to recover their weight by using this supplement. So let’s take this as the first step and start with it.

• Click comprehensive search at Worldtracker and type in ‘weak’, hit proceed button
• Go down to the end of the page and search for the term ‘competitive search’, click it. For now do not give any consideration to the results it has produced.
• Select any two of your favorite engines or for that matter directory and than click.
• What is the result? ‘Weak’ and all other related words to weak, are definitely not good options because the result of traffic comparisons is really low. Targeting these words will not generate the expected traffic. In reality such things can happen when you are doing all the strategic work yourself.
• So let us go back to square one and try ‘food supplement’. Again this does not prove to be a good term.
• Now, we want to try the word ‘weight gain’. After all the health supplements are generally about weight gains and even for those who work out regularly and want to maintain their strength. So, this key word can identify the most suitable audience for health supplement sellers.
• Finally after analyzing the wordtracker generated keywords for famous engines such as; MSN and Google, for the term ‘weight gain’, we can pick the next term, ‘technique of weight gain’, just because this is a very appropriate term to market our product. Some times the most popular keywords with very high KEI don’t even work with your product so you have to be careful. Do your research thoroughly!