Online Keyword Data Gathering Tools

At one time, the only keyword data gathering tools on the Internet were limited in what they allowed you to do. Overture’s research tools were solid, but only gave you raw data to look at and Google’s keyword analysis tools are still sadly lacking in an advanced market.
However, sites like WordTracker.com and KeywordDiscovery.com have made it much easier to research keyword data on the Internet.
Both of these tools offer two distinct options. You can use their simple, free trial versions by providing an email address and a login name and you will be able to see search volumes for your keywords across multiple months.
Keywords Research for Different Search Engines
Every search engine has different requirements for what they want from your keywords. Here are a few basic pointers so that you know what your keyword research should target for each search engine:
Niche Analysis and Its Value in Keyword Research
Keyword research should never begin and end with a single niche. Many people think they know exactly where to market their website or products and they only search within a very narrow field. It is important to widen your perspective appropriately to ensure you miss nothing in the process.
Choosing a Search Radius
Start by creating a list of your niche and all of the related topics you can think of. It is low tech and simple, but sometimes the most effective way to start your research is by using what you already know. With that list in hand, it is time to start supplementing with some focused research. Here are five steps to help you do so:
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Who Are You Up Against?
To search for your top keyword competitors, you need to know where you’re looking and how to analyze the information you gather. Immediately assuming a low competition rating is a good thing is not always the best course of action; nor is counting out a keyword with high competition.
Local Keyword Research

Some people don’t want or need to reach a worldwide audience with their keywords and seek ways to optimize for local searches. There is a misconception about how local searching works though and how much you should spread out beyond the keywords that directly relate to your city or town.
Researching Local Keywords
If you use traditional means to research local keywords, you will often find that they all have low search volume and competition. Exceptions will occur for certain locations – if you live in a big city or are working within a metro area, you will find that the competition can often be quite high. However, mid-sized cities or towns do not often have the kind of economic or electronic competition that someplace like New York or San Francisco will. Click to continue
Five Criterias of Web Directories That May Hurt Your Page Rank

There has been hundreds of questionable SEO companies and freelancers offering website submissions from hundreds to thousands of web directories in a measly couple a bucks.Not to mention lots of people are creating senseless web directories on either to flip the site or monetize it through PPC programs like Google Adsense.
If you are thinking that having links to these directories will increase your page rank, think again.
The truth is, this may hurt you even more. Why? Because Google in particular, does not brings you Google juice from just any directory that you know out there.
In a blog comments from Matt Cutts of Google, he mentioned that you should check the quality of directories you intend to submit your website. Not every directory, if not most of them, is worth to submit your site to.
How To Optimize Your Page Using Img Tag
I found a great video from Google’s Head of Web Spam Team, Matt Cutts. In the video, Matt discusses why Webmasters should have an “alt” attributes on “img” tag and how to do it to optimize your website that has images on it. Enjoy.

